Search Engine Optimisation (SEO)

Search Engine Optimisation is a continuously growing and evolving aspect of Internet marketing.  It is also one of the most important factors for commercial success of a new site. SEO is a process by which web developers try to achieve the best possible search engine rankings for their clients’ sites.

Firstly, this involves “optimising” the coding and structure of the site to ensure it is search-engine friendly. This means that the site is built to be accessible by search engines, and is built to comply with exiting search engine guidelines.

Secondly, the content itself is optimised with the inclusion of topical keywords. These “keywords” are usually arrived at by matching the site's goals, existing content, and commercially-viable search terms typed-in by internet users.

Thirdly, the site has to be promoted by virtue of including it into indexes of numerous existing search engines, online directories, and niche link-lists to name but a few.

Butterfly as a web development and SEO company, can also offer optimisation of popular social media sites, allowing you to take full advantage of this new and growing marketing tool.

Need an experienced SEO Company? Call Butterfly today on: (03) 9681 9311

SEO Services by Butterfly Internet

The SEO experts at Butterfly have over ten years experience in search engine optimisation.  Our clients have enjoyed numerous #1 rankings for competitive search terms on Google, Yahoo, and Bing search engines, as well as countless Top-10 placements.

Our approach to SEO services has always been aimed at the long-term success of our clients. We take great care to optimise sites in a way that preserves the look, feel and quality of your communication with your site visitors. The cornerstone of our search engine optimisation strategy, is to help you achieve a solid, measurable return on investment.

Butterfly puts in time and effort to understand your business model and goals; and to implement solutions that help you achieve them. That means that we identify search terms (keywords) which are more likely to attract people interested in your specific products and services. It also means that our promotion technique is geared towards making your site found by people in geographic areas where you wish to conduct business.

An important distinction of SEO services offered by Butterfly is our commitment to ethical standards. Our methods only include techniques which are consistent with Google guidelines. We also try and equip our clients with useful knowledge that allows them to continue promoting their business in the future.

Want to find out more about SEO services? Fill in the contact us form.

Advantages of using SEO

Search engine optimisation offers many advantages to your website and your business:

• SEO brings new potential customers to your site. Since these people have invested time and effort into searching out a product or service like yours, they in fact pre-qualify themself as genuinely interested in your offering. One of the more time consuming aspects of sales is to find qualified leads. With sound SEO strategy in place, you don’t have to look for customers – they find you.

• SEO improves the reputation and exposure of your brand and business. A well-ranked site attracts a degree of credibility and trust from users. It is well known that search engines such as Google aim to rank sites based on their importance and relevance. If your site outranks those of your competitors, it will be seen as more relevant and credible.

• In the modern world your customers expect to be able to find your business online quickly and easily - great SEO will help them do this

• Search engine optimisation can be a very cost-effective internet marketing solution. Unlike pay-per-click programs such as Google Adwords or Yahoo Search Marketing, costs of SEO do not increase with each new visitor.

Need an SEO Company to promote your business website?  Call Butterfly now on: (03) 9681 9311