Search Engine Marketing (SEM)

The term search engine marketing or “SEM” is most often used to describe the Pay-Per-Click (PPC) style of internet marketing.  In essence, SEM allows for paid advertising to appear next to natural search engine results. Well known examples of SEM platforms are Google Adwords, Yahoo Search Marketing and Microsoft Ad Center.

It's important to understand that SEM has evolved beyond simply trying to buy more visitors for your site. A well-organised SEM campaign will involve effective ad copywriting, intelligent rotation of advertising, geographic and demographic audience targeting, creation of appropriate landing pages, selection of stop-words, and using an appropriate strategy to maximise click-through rate and minimise bid cost.

Another important tool used in successful PPC or SEM campaigns is the use of marketing techniques such as “AB split testing” to optimise the rate of conversion of visitors into customers.  SEM vendors such as Google or Microsoft also provide their advertisers with great analytical tools, which allow a savvy online marketer to gauge effectiveness and make fine-tuning adjustments to the campaigns.

Need an SEM company for your online campaign?
Call Butterfly today on: (03) 9681 9311.

Butterfly Internet SEM Services

Butterfly is a Web Development and Search Engine Marketing Company based in Australia and offers a full range of SEM services:

• Competition and industry research to identify opportunities
• Ad creation – effectively worded ads with a call to action and a compelling service or product description
• Creation of landing pages – aimed at improving ROI and conversion rate
• Implementation of a bidding strategy that best meets your goals and budget
• Geographic and Demographic audience targeting
• Campaign set up, monitoring and reporting
• Negative keyword filtering
• Ongoing support and campaign management

Find out how SEM services can boost your business...
Give Butterfly a call on (03) 9681 9311

Advantages of Search Engine Marketing

Advantages of partnering an SEM campaign with Butterfly  include:

• An instant cost-effective boost in traffic to your site
• Near-perfect audience targeting opportunities
• Control over every aspect of how, when and to whom, your ads are shown
• Quantifiable return on investment
• Free analytical and monitoring tools
• Perfect keyword targeting without any site optimisation (SEO) required

 To get the most out of your SEM Company - Contact Butterfly today.