Online Marketing

• Search engine optimisation
• Search engine marketing
• Email marketing

Search engine optimisation

A website without traffic is like a shop without customers. By attracting specific niche clients to your site you can reach your objectives faster, including more sales, more enquiries or more reach.

People find websites by searching for keywords and phrases in search engines. In Australia, Google is reputed to be used for over 85% of all searches.

Harnessing this traffic is a key online marketing initiative.

Search engine optimisation is designed to improve your site’s free or natural ranking in search engines under targeted key words and phrases.

Search engines like Google use mathematical algorithms to rank websites for any given keyword search. Knowledge of the rules of the algorithms can be applied to your website to optimise rankings.

There are three steps to search engine optimisation:

1. Research: considering what keywords you are targeting, what people are searching for and competitiveness. This culminates in a short list of one, two and three word combinations chosen as the best candidates for targeting high rankings.
2. Site tweaks: Embedding the chosen keywords into your site as much as possible - through content, site structure (page names, folders etc) and wherever appropriate.
3. Promotion: Submitting your website for inclusion in as many appropriate locations as possible - international search engines, local directories, other websites and more.

Essentially, the more time spent doing the above three tasks, the better you will rank.

If you are interested in learning how to do search engine optimisation yourself, we have our DIY SEO pack for $500 plus GST. This pack steps you through performing search engine optimisation on your site, as well as one hour of telephone consultation with a search engine optimisation expert.

If you would like us to do it for you, we have start-up search engine optimisation packages from $1,000 to $3,500. For more information you can read our Search Engine Optimisation packages or contact us.

Search engine marketing

Search engine marketing is simply paying for advertisements on search engines.

Google Adwords are the foremost case of search engine marketing. Google Adwords are pay-per-click, which means that you only pay Google when a site visitor clicks on your advertisement. This makes your advertisement direct and measurable.

Google Adwords are most powerful when you have a very specific target audience and an offer that will entice them to purchase or enquire.

Butterfly Internet can set-up a Google Adwords campaign for you from $500 plus GST. For more information, please contact us.

Email marketing

Email marketing can be a very good way of keeping in regular contact with your clients and prospective clients.

Butterfly Internet can help you with email marketing in several ways:

1. "Subscribe to mailing list" - online subscription form on your website
2. Email marketing component that will allow you to send bulk emails from your website
   • Best for email lists up to 3,000 names
   • No cost per email
   • $1,000 plus GST to set-up
3. Email marketing templates (HTML) that match your branding for $500 plus GST.

For people starting out with email marketing a cheap option is Constant Contact.

For larger databases we recommend other specific tools.

For more information, please contact us.