Great web marketing starts... with a smart online strategy

And great online marketing... promotes your business smartly - online.

Web Marketing (also known as Online Marketing) is about creating exposure and opportunity for your business on the World Wide Web.

An online marketing campaign, not only has the ability to open a sale - but close one just as successfully.

What’s more, web marketing has the potential to create a powerful online presence for your company - attracting new customers while building relationships with existing ones.

Discover how you can use web marketing to maximise your online business opportunities...
Call Butterfly today on: (03) 9681 9311

Or to learn more about web marketing, read the information below.

Online Marketing – don’t stop traffic, encourage it!

As you can gather online marketing is driven by the same factors as marketing your business ‘offline in the real word’.  Guided by the same principles - it just uses some different approaches and techniques to achieve the desired result.

Two of the most effective and important web marketing methods are:

• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM)

Their main purpose is to drive relevant traffic (visitors) to your website. (Kind of like getting people to come visit your premises).  The easier people can find you through relevant search queries, the more likely they are to visit you - and patron you with their business.

Web Marketing - multi faceted, multi talented

Complimentary web marketing methods also exist which can be used in conjunction with your website to build a powerful online presence for your business.  Some of these include:

• Email Marketing (e.g. electronic newsletters)
• Social Networking (e.g. Facebook, Twitter, MySpace, You Tube)
• Info-marketing (e.g. article marketing and blogging)
• Web banner advertising

In fact, some of these mediums have become so widespread and effective - they are now forces to be reckoned with in their own right.  The more interesting ‘spaces’ you occupy on the web - the more quality online communication points you have.  And... the more likely you are to engage your online market ...successfully.

When integrated into a comprehensive and well implemented online marketing plan, web marketing in its many forms is a potent way to achieve maximum return, for minimal outlay.

Does your company need an online marketing plan?
Call Butterfly today on: (03) 9681 9311

Web Marketing – interesting insights

When comparing web marketing to ‘more traditional’ forms of marketing you’ll generally find:

• web marketing is more accessible...

... requiring much less financial outlay to achieve the same result

• web marketing is more measurable...

... its results can be tracked more precisely and efficiently

• web marketing is more adaptable...

... it offers better flexibility to be ‘tweaked’ midst campaign

• web marketing is more ‘in-tune’ with your market...

...it’s focussed on the actions and interactions of ‘real people’ in ‘real time’

In fact, due to its growing importance in affecting a business’s bottom line, more and more businesses are treating online marketing as a core part of their overall marketing strategy – and not just an ‘optional extra’.

Online marketing – Your Time to Shine

If you are an Australian business – you’re probably on the web.  (And if not, you could be missing out on a ‘whole wide world’ of revenue).

However having a strong commercial web presence doesn’t necessarily mean you directly sell your products or services online.

But at the very least, you should always be trying to sell something - Your business and your brand.

One role of online marketing is to help your business build a strong online presence in the internet ‘playing space’.  By doing so it not only boosts interaction with your intended market, but increases the chance for them to patron you with their business.

Web marketing can take place at every level of your commercial web existence. From the initial structure of your website, to optimising its ability to be found by search engines, to the influence your website content has on your visitors.  This ‘influence’ could be a call to action - to purchase, make an enquiry, register details, or simply a brand ‘message’ you wish your visitor to take away once they leave the site.

A quick snapshot of various web marketing services can be found below.

Butterfly provides web marketing services Australia wide.

To learn how web and online marketing services can help build your business further...
Contact Butterfly today on: (03) 9681 9311

Alternatively fill in the Quick Quote form at the top of this page and enter “Web Marketing” in the project specifications area.