Jason Grech
Completed September 2010
Project Overview
Jason Grech has quickly become one of Melbourne's leading fashion designers. With a talent for fashion like very few others, Jason has seen his work worn by some of the most well known celebrities both here and abroad, as well as being heavily promoted by Radio personalities like Jo Stanley from the Matt & Jo show on Fox FM.
With a business that was growing and gaining a reputation for quality and elegance, it was time for Jason's website to be brought up to speed.
The goal for the new website was simple: Showcase the collection, in the most engaging way possible.
Technology & Design
For a unique interface experience, Flash and Actionscript 3 were chosen as the desired platform and language version. However, the most challenging factor for both design and development was the decision to create a full screen experience to portray the beautiful dress photography in the most stunning way.
Project Conclusion
As you can see, the end result is an amazing use of photography and fluid transitions in flash.
