Guild Group
Completed October 2010
Project Overview
In conjunction with the new Guild Insurance website being developed concurrently, the new Guild Group website was vital in its requirement to house all the additional Guild Group information that was not insurance specific.
With the new company direction perching insurance as the focal point, the new group website was integral in continuing to push the myriad of additional products and services the Guild Group offers.
Technology & Design
With technology not being a major concern with the new group website due to its simplicity, the real key here was a design overhaul. Guild had recently undergone a slight brand upgrade, and needed their new group website to reflect the forward thinking direction of the brand. So with that in mind, Butterfly took the new brand, and built on that with new online styles for the company to follow. These new styles were so well received that some of them have now been officially implemented across other mediums and integrated into the company style guide.
Project Conclusion
Guild Insurance's baby brother website was launched simultaneously with the new insurance site in November 2010.
