FGB Viral Email Campaign
Completed March 2011
- Viral Campaign – email to clients, online form
- Campaign turned off after 10 days due to overwhelming success
- Sign up for a free sample
- 14,697 new signups to the client’s database
Project Overview
FGB wanted to create an impact with their latest product, Bosisto’s EucoFresh Laundry Powder. The campaign involved a free sample of the new laundry powder to people that filled in an online form.
An outreach email was sent to the existing database with the offer of the free sample. In order to receive the sample users were directed to a form on FGB’s website where they needed to fill out with the required information. There was also the option to send the offer onto their friends they thought may be interested in the sample. Once the form was submitted the referred friends were sent an email directing them to the same online form capturing their details and asking them to pass the message onto their friends.
After 10 days 16,215 samples had been sent out, and 14,697 people signed up to FGB’s database. The response was so overwhelming that the campaign was turned off.
Are you interested in doing a viral campaign for your business? Contact Kerry Peterson on (03) 9009 9630 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it
