http://www.dementiafoundation.org.au

Completed November 2011

Project Overview

The Foundation is a Health Promotion Charity. Its purpose is to raise funds to bridge the gap of government funding for education on the Spark of Life Approach. The aim of the education is to relieve the emotional suffering of people with dementia and those who support them by providing the opportunity for dementia rehabilitation and renewed emotional wellbeing. Dementia Foundation needed an online presence so that they could provide their information to users and raise funds through an online donation form.

Technology & Design

The site is managed using a Joomla CMS, which allows easy administration for the team who look after the website at Dementia Foundation. The donation form is set up to work with the foundations bank so that payments semalessly go thorugh to their account.

The whole Spark of Life philosophy at Dementia Foundation is about keeping the spirit ignited and so our goal was to chanel this energy through the site design. The approach to the website design was to utilise the brand colours and also create a layout that allows space for making regualr updates to photos and news stories. The home page has many portals to lead you through to specific information and we’ve enhanced this experience with the rotating events module and the hover state when you hover over the bright yellow “to make a donation” graphic.

The menu becomes a bit of a feature with a multi-coloured drop-down style. The colour from the drop-down menu is then featured along the top of the internal page for each section. We used the deep purple colour for the background to create contrast and to make the site pop out.

Logo and Branding

Brand Objectives

1. Create a unique identity to set the foundation apart from Dementia Care Australia

2. Visually symbolise “the spark” using rainbow colours

3. Create a presence that reflects a professional and credible foundation

A variety of concepts were designed for Dementia Foundation and then we developed and refined the chosen logo.
The flame icon was initially quite rough however it was on the right track in terms of what the cliient wanted the icon to symbolically reflect. With some love and finess the icon was developed further and the end result is a nice balance that compliments the typography in the logo.

The brand and website together look very smart indeed resulting in a unique look and feel for this foundation.
You can check out their new look here visit dementiafoundation